Course Description:

This course is designed to empower business professionals with the expertise required to plan, execute, and manage successful business-to-business (B2B) promotional campaigns using HubSpot. Participants will learn how to harness HubSpot’s powerful marketing tools and strategies to generate leads, nurture relationships, and drive revenue.

Learning Outcomes: Upon completing this course, participants will be able to:

1. Understand the marketing landscape and set clear campaign objectives.
2. Identify and segment ideal target audiences with data-driven techniques.
3. Develop compelling B2B content strategies, calendars, and distribution plans.
4. Create and execute B2B email campaigns for lead generation and nurturing using HubSpot.
5. Utilize tailored social media marketing for B2B platforms and craft engaging content.
6. Implement marketing automation with HubSpot, including workflows and A/B testing.
7. Scale and expand successful campaigns using advanced HubSpot features.

Who Should Take This Course:

• Marketing professionals and managers seeking to enhance their digital marketing skills.
• Business owners and entrepreneurs targeting B2B markets.
• Sales and marketing teams aiming to collaborate effectively and drive B2B revenue.
• Anyone interested in promotional campaigns using HubSpot’s versatile tools and features.

Prerequisites: 

Basic familiarity with digital marketing concepts is recommended but not mandatory. Access to a HubSpot account (free trial or paid) is required for hands-on activities.