Differentiate Your Retail Business
- Description
- Curriculum
Description: This course provides an overview of the essential concepts and skills for starting and running a successful retail business. Topics covered include:
- Business model
- Business planning
- Financial management
- Marketing and sales
- Human resources
The course is designed for anyone who is interested in starting or running a retail business, including entrepreneurs, business owners, and students.
Audience: This course is intended for anyone who is interested in learning about the fundamentals of retail business. This includes entrepreneurs, business owners, and students.
Learning Objectives By the end of this course, learners will be able to:
- Understand the key concepts and principles of retail business.
- Develop a business plan for a retail business.
- Manage the financial aspects of a retail business.
- Market and sell products and services in a retail business.
- Manage human resources in a retail business.
Assessment: The course can be assessed by having learners complete quizzes, projects, and exams.
Differentiation: This course can be differentiated by providing additional information on certain topics, such as market research or financial management. The course can also be differentiated by providing more challenging activities, such as having learners develop a business plan for a specific retail business.
Extension: This course can be extended by having learners research other aspects of retail business, such as supply chain management or e-commerce. Learners can also be asked to interview a business owner or retail industry expert.
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1
The Retail BusinessThis lesson would introduce the different types of retail business models, such as brick-and-mortar, online, and omnichannel. It would also discuss the key components of a retail business model, such as the target market, the value proposition, and the revenue streams.
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2
Quiz: Retail Business -
3
Retail Business Model and Plan
The lesson covers the key sections of a retail business plan, including the executive summary, problem, solution, execution, company description, products and services, market analysis, marketing and sales strategy, operations plan, and financial plan. It also provides tips on how to write each section.
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4
Quiz: Retail Business Model and Plan
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5
Retail Marketing and Sales
This lesson discusses how to market and sell products and services in a retail setting. It covers target market, positioning, branding, advertising, public relations, and sales. By following the tips in this lesson, you can market and sell your products and services effectively and achieve your business goals.
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6
Quiz: Marketing and Sales for Retail Businesses
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7
Financing for Retail Businesses
The lesson begins by defining financing and explaining why it is important for retail businesses. It then discusses the different types of loans that are typically used by retailers, such as term loans, lines of credit, invoice financing, and merchant cash advances. The lesson also discusses SBA loans and CDFI loans, which are government-backed loan programs that are designed to help small businesses obtain financing.
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8
Quiz: Financing Retail Businesses
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9
Human Resources in Retail
This lesson discusses the role of HR in retail businesses, including payroll. It covers the different options for setting up payroll, the statutory requirements that businesses must comply with, and the pros and cons of in-house and outsourced payroll. By following the tips in this lesson, businesses can manage payroll in a way that is effective and efficient.
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10
Quiz: Human Resources in Retail
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